Customers say: this matcha has a vibrant green color, smooth texture, and sweet, creamy taste with umami notes. Many describe it as luxurious with minimal bitterness and excellent frothing ability. Users appreciate the quality and find it perfect for daily morning routines, often mixing it with oat milk or almond milk. Several mention it provides calm energy without jitters. The matcha accessories like bowls, whisks, and sifters receive praise for their craftsmanship and functionality. However, some customers express concern about significant price increases over recent months, with costs rising from $68 to over $100.